"Dovbush" is an adventure-historical action based on the legends about Oleksa Dovbush. The film tells about Dovbush himself and the opryshk movement, which he led. This is a story that is more than 300 years old. But it is still relevant, especially today. After all, we are still fighting for timeless values - then and now they are equally important.
The film reminds us that the struggle continues, and our future depends only on us. Inspired by the idea of the film and the story of Dovbush, we created a collection of women's and men's clothing. The clothes from the collection are meant to be a source of strength – a reminder of the importance of taking action to preserve your own.
A CAPSULE COLLECTION CREATED IN A TRIPARTITE COLLABORATION
The "Dovbush" clothing collection was created in cooperation with FILM.UA, byMe and All.Ours.
If the previous byMe collections are ethnic clothes, clothes with Ukrainian ornaments and symbols. The capsule clothing collection "Dovbush" has a depicted weapon. Oleksa Dovbush had the main weapon - a bartka. She was also his talisman. We wanted the images of the weapons and equipment from the film to remind us of the importance of continuing the fight, and the items to become talismans.
HANDKERCHIEF CHORNOHORA
OrderThe items in the collection are branded clothing that tells a story: men's t-shirts and longsleeves, women's mesh longsleeves, scarves, T-shirts and sweaters.
- On many models, the image of the bartka was repeated - it is a special weapon that protected Dovbush;
- For the handkerchief, a still frame from the film Montenegro is Dovbush's house was drawn;
- For the longsleeve, powerful quotes from the movie "Dovbush" were chosen to remember important things;
- The letter "ꙋ" was chosen as another symbol of the collection - it is a letter of the old Ukrainian cursive script, which is also written in the title of the film.
ЛОНГСЛІВ З ЛІТЕРОЮ «ꙋ»
OrderLONGSLEEVES QUOTE GRID
OrderSHIRT WITH ORNAMENTS
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We sought to create Ukrainian branded clothing that shares timeless values with the world - those that are important to every Ukrainian man and woman.
The byMe clothing brand is for you if you share these values and fight for them to the end.
LONGSLEEVES NET WITH WEAPONS
OrderEMBROIDERED MEN'S SHIRT
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How and where to buy clothes from the Dovbush collection?
All items from the new collection will be available online and offline. You can order clothes of the Ukrainian brand byMe immediately at byme.ua - here you will find items from all current collections. And you can buy clothes by first trying them on in our showroom in Kyiv at Khreshchatyk Street, 46. Come and get acquainted with the new products and try on the ones you like.
The Ukrainian clothing brand byMe is about the meaning that makes you fall in love with Ukrainian. This time we want to make you fall in love with a brave story and remind you of the power to go to the end. Choose clothes from the capsule collection for every day and to visit the premiere of the chosen film. This is the most powerful Ukrainian action, which should be seen by everyone.
